Street Fight’s July Theme: Data’s Next Era
This post is the latest in our “Data’s Next Era” series. It’s our editorial focus for the month of July. Consider signing up for Street Fight Daily to get local and digital marketing insights in your...
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SOCi Acquires Brandify, Melding Location Marketing Strengths
Brandify has been acquired by SOCi, a fast-growing market leader in location and social media management for enterprise brands. Brandify and SOCi will combine their technologies and expertise under...
View ArticleStreet Fight’s August Theme: Doubling Down on Data
This post is the latest in our “Data’s Next Era” series. It’s our editorial focus for the month of July. Consider signing up for Street Fight Daily to get local and digital marketing insights in your...
View ArticleOctober Theme: Hybrid Holidays
Last year, facing peak Covid contagion with no vaccines available, Street Fight dubbed its annual month of holiday-related retail and marketing coverage “home for the holidays.” This year, brands face...
View ArticleNovember Theme: Hybrid Holidays
Sometimes, a theme is so central to the conversation in martech, retail tech, location intelligence, and the other subject areas Street Fight covers that we double down on it, focusing on it for two...
View ArticleStreet Fight’s December Theme: Predictions
Street Fight will be focusing on 2022 predictions as we plan our December reporting and consider contributor op-eds. Of course, contributors are welcome to pitch us on other topics in e-commerce,...
View ArticleStreet Fight’s January Theme: Multilocation Metaverse
Beyond the hype, multilocation brands and retailers are embracing the metaverse. This month, Street Fight will dive further into the way consumer-facing companies are experimenting with AR and VR to...
View ArticleStreet Fight’s February Theme: Personalization and Data Parties
The martech industry has been having an intense conversation over what level of personalization is appropriate, effective, and feasible and how companies should collect data to drive that...
View ArticleStreet Fight’s March Theme: The Long Pandemic and Local Commerce
The pandemic spurred fast change in local commerce and thousands of think pieces on that change. We watched as local delivery soared, as did use of BOPIS, curbside pickup, and contactless payments....
View ArticleStreet Fight’s April Theme: Mobile Madness
Privacy changes have been the big ad/martech and data industry story for the past year, and a major part of that story has been changes on mobile, especially those launched by Apple and to a lesser...
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